The myAthenaAI blog

Guides for clinic owners

Straight answers on the business side of running an aesthetic clinic: the bookings you lose to missed calls and no-shows, who should answer the phone, and how to change systems without losing anything.

• What missed calls and unanswered DMs cost an aesthetic clinic

  How to work out what missed calls, slow replies and no-shows cost your clinic each month: the formula, a worked example, and what fixes each leak.

  Read the guide →

• AI receptionist or hiring a receptionist: what an aesthetic clinic should weigh up

  When an aesthetic clinic should hire a receptionist, when an AI receptionist makes more sense, what a UK hire really costs in 2026, and why many clinics use both.

  Read the guide →

• Switching from Fresha, Phorest, Pabau or Cliniko: what to check before you move

  A checklist for moving clinic booking software without losing clients, notes, consent forms, deposits or bookings — what to export, what to ask, and how to cut over.

  Read the guide →